Today’s veterinarians are finding it more challenging to realize practice growth. A comprehensive reminder strategy is perhaps the most effective practice growth tool available to veterinarians. Unfortunately, because limited reminder performance data exists, this critical tool is often overlooked or underutilized. Boomerang Communications delivers an effective reminder solution that provides the client with the information to prompt action, while meeting the objectives of the practice: maximize responses, compliance, revenue and ROI.
The most efficient path to growth leveraging reminders is as simple as 1-2-3:
1. Focus on existing clients and pets
2. Educate clients on the most pervasive patient needs – Preventive Care
3. Generate client/patient visits with a highly efficient marketing strategy
Focus on Existing Clients
As you know, it’s far more expensive to attract new clients than to motivate existing ones to consume additional services or products. That’s why the bulk of our marketing effort is focused on improving the three core practice growth opportunities:
- Increase Compliance
- Increase Pet Visits
- Extend Client Loyalty and Retention
Initial Reminder Performance Assessment
If there’s one thing we’ve learned over the past 15 years, it’s that “one size does NOT fit all”. That’s why we begin each engagement with a Reminder Performance Assessment. Through this process, we compare the practice’s historical performance with Boomerang Communication’s proprietary benchmarks resulting in the creation of a custom Preventive Care Roadmap for each practice.
Boomerang Communication’s Reminder Performance Assessment will:
- Assess historic reminder and preventive care performance
- Identify prevalent gaps in current systems
- Provide immediate solutions to address these gaps
By then engaging Boomerang Communication services we will optimize reminder performance across multiple communication channels to increase reminder visits, revenue and client retention.
It Begins with Reminders
We deliver the highest performing, most cost effective solution available today:
- Larger format postcard is higher impact and garners a higher compliance rate
- Your reminder processing incorporates over a dozen exclusive elements proven to
maximize client appointments
- Captures pets/clients not currently receiving communications and expands the number of your patients that come back in on a timely basis
- Compatible with any other client communication portals and marketing platforms you may be using
- Proprietary analytics and reporting to identify missed opportunities and demonstrate
- Cost is up to 20% less than comparable reminder services but over twice the size/impact
In order to reverse the current trend in declining preventive care visits, practices must adopt a proactive approach. Boomerang Communications has “cracked the code” in creating custom preventive care strategies for our client practices. Our approach reduces the complexity and addresses the challenges of creating proven, successful, custom preventive care programs for individual practices.
At Boomerang Communications, we provide each practice with a Preventive Care Roadmap that optimizes your client communications, improves compliance, increases the frequency of visits, and extends client loyalty. We’ve found that committed pet owners, who are effectively educated, will do the utmost to meet their pets’ healthcare needs.
Preventive care, or wellness services and products, are applicable to essentially all pets served by a veterinary practice, making it an obvious area for growth. Our communication model incorporates over a dozen proprietary communication practices that drive unparalleled performance for you.
Boomerang Communication offers a highly effective Client Communication Strategy designed to:
- Target existing clients and pets with personalized recommendations for their individual pets
- Educate clients on the most pervasive healthcare needs within your existing patient base according to your preventive care guidelines
- Employ a proactive approach with a definitive client/pet call to action
With Boomerang Communication, you’ll realize optimized communications performance, improved tracking procedures, and increased client visits – while we do the work for you and your staff! We’ll even train your staff and implement the new system at no additional cost to your practice. Digital Printing is used to provide full-color postcards that are both aesthetically pleasing and contain personalized content. Our postcards are larger in size, professionally designed, cost up to 20% LESS than any competitor, and permit high levels of personalization.
Designed to be effective and not invasive, the Boomerang Communication solution complements and works seamlessly with all major practice management systems and marketing platforms so there is no disruption to your network.