Marketing Programs

NEW CLIENT ACQUISITION

  • 1

    Promotion to area pet households

    (e.g. 1-5 mile radius around your hospital)

  • 2

    Open house; meet and greet; hospital tour

  • 3

    Welcome to the neighborhood -- new mover introductions

  • 4

    Refer-a-friend offers

  • 5

    Beyond print and email, including

    Website redesign. local SEO/ social media, promotional or tour video

Boomerang Communication Refer A Friend
Lapsed (1)

PATIENT RETENTION / LOYALTY

  • 1

    No response after three attempts

    (e.g. 1-5 mile radius around your hospital)

  • 2

    Lapsed patient recovery (Welcome back promotion)

  • 3

    Wellness packages

  • 4

    Free vaccines for life

ANNOUNCEMENTS

  • 1

    New service

    (e.g. laser therapy, rehab, boarding, grooming, acupuncture, etc.)

  • 2

    New veterinarian joining the practice

  • 3

    Practice move or opening of additional location

  • 4

    Change of hours

  • 5

    Special event support

Boomerang Communications Welcome Vet
Heartworm (1)

SEASONAL PROMOTIONS

(with or without vendor marketing co-op sponsorship)

  • 1

    Dental month

    (e.g. 1-5 mile radius around your hospital)

  • 2

    Intestinal parasite awareness

  • 3

    Heartworm awareness

  • 4

    Obesity awareness

  • 5

    Spotlight on seniors

  • 6

    Leptosporosis awareness

  • 6

    Lyme disease awareness

  • 7

    Holiday or New Year; calendar photo contest

THANK YOUS

  • 1

    Welcome to our hospital (welcoming new clients)

  • 2

    Thanks for your visit, how did we do

    (Can include a review or survey link, and the practice can filter who is invited to provide a review.)

  • 3

    Happy birthday (ongoing)

  • 4

    Community adoption, rescue support

Boomerang Communications Welcome to Our Clinic
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FULLY CUSTOMIZED CARD PROGRAM

  • 1

    You provide the artwork, we'll print and mail

    (8.75" x 5.75" PDF including 1/8 inch trim)

  • 2

    You can provide the list, or we can pull a targeted list of clients or area pet households for you.

    (Can include a review or survey, and the practice can filter who is invited to provide a review.)

  • 3

    Same price as reminders

    ($49 fee to pull targeted clients list
    Area pet households list extra $.04; may require a minimum.)